DIGITAL MARKETING • WEBSITE DESIGN & DEVELOPMENT

Liana Stoltzfus

Website & Marketing Portfolio

A collection of projects showcasing how I bring strategy, creativity, and thoughtful user experiences together.

A FEW OF MY FAVORITE CLIENTS

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FEATURED Projects

Homepage Design

Malizzi Cakes & Creamery

Website Design • Development • Content • HighLevel

THE PROJECT

A complete website redesign focused on creating a more organized, visually engaging customer experience and a clearer path from browsing to ordering.

MY ROLE

I worked on the website from planning through implementation, reorganizing the site structure and navigation, designing and building pages in HighLevel, developing website copy, organizing products and visual content, and creating clear customer pathways for everyday orders and custom inquiries. I also worked directly with the client to incorporate feedback and ongoing revisions.

MY CONTRIBUTIONS

Website Strategy · Page Design · HighLevel Development · Copywriting · Navigation · Content Management · Forms & CTAs · Customer Journey · Client Revisions

Brand & Hero Design

Product & Content Organization

Customer Journey

Brand & Hero Design

The Faithful Leaders

Website Development • Content

THE PROJECT

A website and messaging project designed to transform the client's experience, services, and existing business materials into a clear and professional digital presence.

MY ROLE

I helped organize the website structure, develop the brand's positioning, write and refine customer-focused website copy, build page layouts in HighLevel, create calls to action, and organize the customer journey. I also worked directly with the client to translate feedback and evolving ideas into updates to the website's messaging, content, and presentation.

MY CONTRIBUTIONS

Website Strategy · HighLevel Development · Brand Positioning · Copywriting · Page Layouts · Content Organization · Calls to Action · Lead Generation · Client Collaboration

Podcast Homepage

Lead Generation & Booking

Customer Feedback

Other projects i've done

A collection of speaker pages I designed and built for Podvantage® clients, transforming each client's brand, expertise, messaging, and media into a polished digital presence. Each page was customized to the individual speaker while maintaining a clear, conversion-focused structure.

DANIELLE EYMAN

Design, Development, & Media Integration

MAYA SHARFI

Design, Development, & Media Integration

TASHA CHEN

Design, Development, & Media Integration

How I Approach Website Projects

01

STRATEGY

Understand the business, audience, goals, and customer journey.

02

CONTENT

Organize information and develop clear, customer-focused messaging.

03

Design

Create a cohesive visual direction through page layouts, typography, imagery, spacing, branding, and an intuitive user experience.

04

BUILD

Create pages, navigation, forms, calls to action, and other functional website elements.

05

REFINE

Gather client feedback, make revisions, and continuously improve the experience.

A Little About Me

I'm a marketing and operations professional who genuinely enjoys bringing ideas to life. My experience has given me the opportunity to work across website development, digital content, email marketing, brand messaging, CRM management, and project coordination, which has helped me become someone who is comfortable wearing a lot of different hats.

I love the creative side of marketing, but I'm equally drawn to the organization behind it. Whether I'm building a website, developing content, organizing a project, or learning a new platform, I enjoy taking something that starts as an idea and figuring out how to turn it into something clear, polished, and purposeful.

I'm naturally curious, detail-oriented, and always looking for ways to learn something new or make something better. I especially enjoy working with businesses and people to understand their vision and create marketing that actually feels like them, rather than something generic.

For me, the best projects are the ones where I get to combine creativity, strategy, and organization to create something I'm genuinely proud to put my name behind.

© 2026 | Liana Stoltzfus | All Rights Reserved